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1 espace publicitaire
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2 campagne publicitaire
advertising campaign, publicity campaignGlossaire des termes pour l'organisation d'événements > campagne publicitaire
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3 film publicitaire
advertising film, commercial filmGlossaire des termes pour l'organisation d'événements > film publicitaire
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4 supports publicitaires
advertising materials, publicity materialsGlossaire des termes pour l'organisation d'événements > supports publicitaires
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5 conseil en publicité
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6 agence publicitaire
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7 emplacement publicitaire
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8 agence de publicité
Dictionnaire juridique, politique, économique et financier > agence de publicité
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9 agence publicitaire
Dictionnaire juridique, politique, économique et financier > agence publicitaire
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10 campagne de publicité
advertising campaign (or drive)Dictionnaire juridique, politique, économique et financier > campagne de publicité
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11 campagne publicitaire
advertising campaign (or drive)Dictionnaire juridique, politique, économique et financier > campagne publicitaire
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12 publicité
Dictionnaire juridique, politique, économique et financier > publicité
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13 publicité
publicité [pyblisite]feminine nouna. ( = méthode, profession) advertising• faire de la publicité pour qch (Business) to advertise sth ; ( = inciter à acheter) to plug sth (inf)• son livre a été lancé à grand renfort de publicité his book was launched amid a blaze of publicityb. ( = annonce) advertisement ; (Cinema, TV) commercialc. ( = révélations) publicity* * *pyblisite1) (activité, profession) advertising2) ( annonce) advertisement, advert GB, ad (colloq)3) ( diffusion) publicityfaire une mauvaise publicité à quelqu'un/quelque chose — to give somebody/something a bad press
•Phrasal Verbs:* * *pyblisite nf1) (= secteur) advertisingMuriel travaille dans la publicité. — Muriel works in advertising.
2) (= annonce) advertisement, advert Grande-Bretagne adIl y a trop de publicités dans ce journal. — There are too many advertisements in this newspaper.
3) (= battage) publicityfaire de la publicité pour qch [produit, entreprise] — to advertise sth, [événement, concert] to publicize sth
* * *publicité nf1 (activité, profession) advertising; il travaille dans la publicité he's in advertising; faire de la publicité pour un produit to advertise a product; service (de) publicité advertising department; coup de publicité publicity stunt; c'était un beau coup de publicité it was good publicity;2 ( annonce) Presse advertisement, advert GB, ad; Cin, Radio, TV commercial, advertisement, advert GB, ad; passer une publicité à la télévision/radio to run an advert GB ou ad on television/the radio;3 ( diffusion) publicity; donner or faire de la publicité à qn/qch to give sb/sth publicity; faire une mauvaise publicité à qn/qch to give sb/sth a bad press.publicité comparative comparative advertising; publicité des débats open debate; publicité directe direct mail advertising; publicité institutionnelle corporate advertising; publicité sur les lieux de vente, PLV point-of-sale advertising; publicité mensongère misleading advertising; publicité des prix publishing of prices; publicité rédactionnelle advertising feature GB, reading notice US.[pyblisite] nom féminin1. [action commerciale, profession] advertisingpublicité audiovisuelle/par affichage audiovisual/poster advertising2. [annonce commerciale] advertisement[pour une association] publicity3. [caractère public] public nature4. DROIT [en droit civil] public announcement -
14 publicitaire
publicitaire [pyblisitεʀ]1. adjective[budget, affiche, agence, campagne] advertising2. masculine noun, feminine noun* * *pyblisitɛʀ
1.
adjectif [campagne, budget] advertising; [objet, vente] promotional
2.
nom masculin et féminin ( personne) advertising executive
3.
* * *pyblisitɛʀ1. adj1) (industrie, agence) advertising2) (film, voiture) publicity modif2. nmfadvertising executive, adman* * *A adj [campagne, budget] advertising; [objet, vente, voiture, jeu] promotional; cadeau publicitaire free gift.B ⇒ Les métiers et les professions nmf ( personne) advertising executive; il est publicitaire he's in advertising.C nm ( société) advertising agency.[pyblisitɛr] adjectif————————[pyblisitɛr] nom masculin et fémininc'est un publicitaire he's an advertising man, he's in advertising -
15 publiciste
publiciste [pyblisist]masculine noun, feminine noun( = publicitaire) advertising executive* * *pyblisist nm/fadvertising executive, adman* * *A ⇒ Les métiers et les professions nmf ( personne) advertising executive, adman○; elle est publiciste she's in advertising.B nm ( entreprise) advertising agency.[pyblisist] nom masculin et féminin -
16 pub
I.pub1 [pœb]masculine noun( = bar) pubII.feminine noun• faire de la pub pour qch (Business) to advertise sth ; ( = inciter à acheter qch) to give sth a plug (inf)* * *(colloq) pyb nom féminin: abbr publicité* * *pyb nf(= publicité)1) *Il y a trop de pub à la télé. — There's too much advertising on TV.
2)une pub — an ad, an advert Grande-Bretagne
une pub pour un shampoing — a shampoo ad, a shampoo advert Grande-Bretagne
* * *I.II.pub nm pub.I[pyb] nom féminin1. [publicité] advertisingfaire de la pub pour un produit to plug ou to push a productII[pɶb] nom masculin -
17 régie
régie [ʀeʒi]feminine nouna. ( = société) régie (d'État) state-owned company* * *ʀeʒi1) ( gestion) ( par l'État) state control; ( par la commune) local government control2) ( entreprise)3) ( de spectacle) Théâtre stage management; Cinéma, Télévision production department; ( salle) central control room* * *ʀeʒi nf1) COMMERCE, INDUSTRIE state-owned company2) THÉÂTRE, CINÉMA production3) RADIO, TV control room* * *régie nf1 ( gestion) ( par l'État) state control (de over); ( par la commune) local authority control GB, local government control US (de over); en or à régie directe ( de l'État) under state control; ( de la commune) under local authority GB ou government US control;2 ( entreprise) régie d'État public corporation, state-owned company; ( de spectacle) Théât stage management; Cin, TV production department;3 local central control room.régie d'abonné Télécom switchboard; régie directe Admin ( mode de gestion) direct management of a public service; ( service) directly managed public service; régie intéressée Admin ( mode de gestion) management of a public service on a concessionary basis; ( service) public service managed on a concessionary basis; régie de presse advertising agency (handling press advertising only); régie publicitaire advertising agency (selling advertising space); Régie française des tabacs French State tobacco industry.[reʒi] nom féminin1. [d'une entreprise publique]a. [par l'État] state-controlled (corporation)b. [par le département] local authority controlled (company)c. [par la commune] ≃ local district controlled (company)2. [pièce - dans un studio de télévision ou de radio] control room ; [ - dans un théâtre] lighting box4. ÉCONOMIE -
18 réclame
réclame [ʀeklαm]feminine noun( = annonce publicitaire) advertisement• la réclame ( = publicité) advertising* * *ʀeklam1) ( réputation) publicity2) (dated) ( annonce) advertisement3) ( promotion)‘en réclame’ — ‘on offer’ GB, ‘on sale’
* * *ʀeklɒm nf1) (= promotion) advertisingfaire de la réclame pour [chanteur, produit] — to advertise
Le saumon était en réclame au supermarché. — Salmon was on special offer at the supermarket.
2) (affiche, spot ou encart publicitaires)une réclame — an advertisement, an advert Grande-Bretagne a commercial USA
* * *réclame nf1 ( réputation) publicity; faire une bonne/mauvaise réclame à qn/qch to be good/bad publicity for sb/sth;2 † Pub ( annonce) advertisement; ( activité) advertising; faire de la réclame to advertise (pour for); ‘en réclame’ ‘on offer’ GB, ‘on sale’ US.[reklam] nom féminin1. [la publicité]2. [annonce] advertisement————————en réclame locution adjectivalele café est en réclame cette semaine there's a special offer on coffee ou coffee's on special offer this week————————en réclame locution adverbiale -
19 régisseur
régisseur, -euse [ʀeʒisœʀ, øz]masculine noun, feminine noun* * *ʀeʒisœʀnom masculin1) ( de domaine) steward, manager2) Théâtre stage manager•Phrasal Verbs:* * *ʀeʒisœʀ nm1) [domaine] steward2) CINÉMA, TV assistant director3) THÉÂTRE stage manager* * *1 ( de domaine) steward, manager;2 Théât stage manager;régisseur de plateau Cin studio manager; TV floor manager; régisseur de presse Pub advertising director (of an agency selling press advertising); régisseur publicitaire Pub advertising director (of an agency selling multi-media advertising).[reʒisɶr] nom masculin1. [d'un domaine] steward -
20 agence
agence [aʒɑ̃s]feminine noun* * *aʒɑ̃s1) Commerce agency2) Administration agency, bureau3) ( de banque) branch•Phrasal Verbs:* * *aʒɑ̃s nf1) (= bureau, organisation) agency, office2) (= succursale) branch, office* * *agence nf1 Comm agency;2 Admin agency, bureau;3 ( de banque) branch.agence bancaire branch of a bank; agence commerciale local branch; agence consulaire consular agency; agence immobilière estate agents (pl) GB, real-estate agency US; agence d'intérim temporary employment agency; agence matrimoniale marriage bureau; agence de placement employment agency; agence postale sub post office GB, branch post office US; agence de presse news agency; agence publicitaire or de publicité advertising agency; agence de renseignements commerciaux trade bureau; agence spatiale européenne, ASE European Space Agency, ESA; agence de voyage travel agency, travel agents (pl) GB; Agence française pour la maîtrise de l'énergie, AFME energy conservation agency; Agence nationale pour l'emploi, ANPE national employment agency, ≈ Job Centre GB.[aʒɑ̃s] nom féminin1. [bureau] agencyagence de presse press ou news agencyAgence France-Presse → link=AF-P AF-PAgence nationale pour l'emploi → link=ANPE ANPEl'agence Tass Tass, the Tass news agency2. [succursale] branch
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